While redesigning a website or if you are modifying some strcture of your website, try to avoid to change the URLs or domain URL. Incase if you change the URL structure, there is no way to get back the Ranking of your webpage for your keywords (or keyword phrase) in search engine. There are expert advise you to do redirect 301 or 404 to handle old URLs but this is even not a right process.
Before implementing new structure think and plan well otherwise you will loose your all previous credibility in the search engines for your high rank page/pages. All back links pointing to your site and all your hardwork to maintain authoritative links will be drain. Even Google mentions that it take time to transfer the page authority and you need to keep the old site parallel for 180 days. http://www.google.com/support/webmasters/bin/answer.py?answer=83105&hl=en
Read the above Google Guidelines before implementing the change of URL. Even if you take expert advise in the changing the URL, there is no one who can answer you the definit solution.
Whenever, you are planning to rewamping the site design or some navigation, the design companies and web development companies will advise you to change the domain name or the URL structure, Before you act on their advise, You need to evaluate your past hardwork in building the Website credibility in the search engine. Here You are the only one can make the right decision to implement the changes for URL or not.
If once you loose the page rank in Google, it will take you months or more to rebuild the credibility again. Read this http://www.webmasterworld.com/google/3957557.htm, I would suggest here if your clients are inclined to adopt a new domain name or interested to implement a new structure of their website, as an honest SEO you must advise them
Clearly elaborate the risk element involved in changing the URL
Make sure your client has understand the risk involved and he has got enough knowledge to handle the on going issues.
Internet Marketing, Access to Potential Customers, Every one has a budget to keep a balance in investments and profitss. Advertising activities for a website promotion or advertising a business online, there must be a constraint of budget. To keep the balance in the budget and earning, we need to keep our website well optimized for organic search results. There is no compromise on loosing a potential customer when you are hunting them via Pay Per Click Marketing and start loosing them as you are out of budget. You need to be very balanced in keeping your website well optimized for the organic search results.
Paid Marketing (Pay Per Click Marketing) has it’s immediate affect on the results, while as we know organic searches are long term and time consuming process. Anyways, When we are talking about the pay per click marketing it is important to roll up your sleeves and get focused.
Pay Per Click Marketing Platforms
Various platform, varoius technologies and with entirely diffrent networks of clients, There are Paid Marketing Providers, like Google Adwords, Bing (newly launched, before microsoft), Yahoo Search, MIVA, Ad knowledge. Social Media Pay Per click networks like Facebbok, MySpace, LinkedIn, Free source of marketing through Microbolgging Advertising like twitter, frienfeed, identi.ca, spoink,
Pay Per Click Marketing has sponteneous results, search engine presence — organic SEO can take months to kick in, PPC Great for seasonal items and time-sensitive promotions, Great for sites having a hard time getting SEO listings, Great for new sites to get traffic, Great for sites with “spider traps” (sites that are hard for spiders to index), Sometimes an easier sell to management because concept is similar to traditional advertising, Easy to track measures of success, Great for testing (keywords, marketing messages, site design, etc.). Everythin
Search Engine Optimization is a smooth operation for streamlining the information transition to the Search Engines from your website. There are many reasons when you need to use the Direct 301 Http command to instruct search engines regarding the change in URL. usually you need reDirect 301 when
Change of Hosting Provider
Change of URL
Website access by many URL
Change of URL of a single page
Long URL of a page need to be shorten
Broken Links towards your website
Broken Links from your own website
There are 2 stages to implements the redirect, one is server side implementation and the other is .htaccess file.
Google Adwords Advertising platform, ensures a clear and transparent billing to your ad clicks and clearly displays the mechanism how you going to billed for your each and every potential click.
The way Google Adwords bill is divided into 2 main factors, the Ad Rank and the Quality Score of your keyword. Ad rank stands for the position of your ad in the Google search Result pages or the position of your ad on the search network. Position of the ad is important to get the potential clicks or beat the competitors in the same field to acquire more customers.
Quality score is the main parameter here that determines the ad rank and the amount you are going to pay for each of your click. Remember here – QUALITY SCORE you just cannot build (we will discuss it later). Here important part is what Quality Score will do with your Adwords Campaign, A Quality Score will position your ad on high Rank, It will reduce your cost of clicks and it will improve your ad performance by displaying the ad on top of the search results. The above three major benefits you will achieve just by having a good Quality score keyword.
To acquire Good Quality Score /keyword or set of keywords you need to build the Google Adwords Account in a professional manner, you need to place the information in the right manner. Quality Score gets build slowly and steadily . Quality Score is coupled with the history of your Adwords account performance, the performance of your keyword, the keyword CTR in the Ad Group and the CTR Value of the keyword in your Adwords Account, the relevancy of your keyword with the displayed ad text, the relevancy of the keyword and the matched ad to search query, the Adwords Account performance in the geographical region where your ad will be shown and many more other relevance factors.
Quality base pricing system ensures that you will never be billed more than the bid amount you placed for the keyword or content bid amount. In Google Adwords, CPC for the maximum position is directly related with Quality SCORE and CPC bid. To know more about the mechanism you need to know more about Ad Rank and The Quality SCORE. Ad Rank: it is the factor that determines the ad position in search and content pages. The high value ad ranks are positioned on top and so on. Google Calculates the ad rank =CPC BID * QUALITY SCORE Quality Score is always a confusing factor for majority of the advertisers. Basically Quality Score is the main factor that rules your Pay per Click Ad Campaign success. You need to remember that “QUALITY SCORE of a keyword” – you cannot build in just by selecting or inserting a keyword in an Ad Group.
In other words, you need to build the Quality Score for your best keywords and it is just like building reliability in the market place for your keywords and Adwords. The concept here I always tried to explain that Google Adwords is not only just to run the Pay per Click Campaigns, it is to build your reliability and the Quality Score in turn ensure that your business model is clean and straight to serve the end user to its maximum satisfaction, resulting in increased loyalty to Google Search.
Search Engine Marketing, Search Engine optimization, Social Media Marketing and Networking, Tips, latest technology news, seo, sem tricks and twiking procedure. This is an open platform to discuss anything related to search engines.
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